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Following record sales of their London Underground inspired card game, Mind the Gap, Gibsons, the family-owned jigsaw puzzle and board game company, have expanded their partnership with Transport for London, the government body responsible for London's rail networks, to produce a raft of new branded products. TSBA Group, Transport for London’s licensing agent, brokered the deal.
Mind the Gap the card game, first launched in 2017, is a best-seller with retail giants such as WH Smith, Amazon, John Lewis and Waterstones. Due to its success, Gibsons are growing their TfL licensed collection with the release of four jigsaw puzzles this Spring, followed by two brand new games and additional puzzles later in the year.
In keeping with both Gibsons’ and TfL’s mission to become more sustainable, the new products will be produced using minimal single-use plastic. Made in the UK, the jigsaws will be manufactured using the thickest 100% recycled board and FSC approved paper.
The jigsaw puzzles will be available in 250, 500 and 1000 pieces and feature the iconic Underground maps and roundels, as well as a selection of the most popular graphics from Transport for London’s expansive poster archive.
The two new games have been developed in collaboration with talented game designers. They give fans the opportunity to competitively build Zone 1 of the tube map or race across London visiting famous stations while completing tasks along the way.
Julie Dixon, Head of Customer Information Design & Partnerships at Transport for London, said “London’s transport network is recognised the world over and has been a symbol of the city for more than 150 years. We are excited to be continuing our relationship with Gibsons and develop new products with them to delight people young and old, while also generating vital funds for wider transport improvements across London.”
Emily Charles, Product Development Manager at Gibsons, said “we are so pleased to be working with TfL once again. Mind the Gap continues to be hugely successful and we have high hopes for these new products joining the card game at the top of our best sellers list. The London Underground is recognised all over the world, so it’s great to work with such a famous brand and increase our TfL collection.”
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