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Our Year in Review: 2020

Our Year in Review: 2020
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2020. What a year. Last year in 2019 we celebrated our 100th birthday as a company, and we all thought that 2020 would be relatively quiet in comparison. We want to thank everybody who has supported us through this unprecedented year – our wonderful, patient retailers and customers, the teams in the warehouses and factories, and of course a huge thank you to our fantastic team at HQ who have kept the company running throughout! 

At the beginning of the year, we launched our Perfect Puzzle Project, something we have been working on for a long time. One of our main goals is to reduce single use plastic and we were thrilled to announce that our Little Gibsons jigsaw puzzles are entirely plastic-free. What’s more, we reduced the size of our lovely blue puzzle boxes by 29%, and removed the cellophane. This change saves 521,096m of plastic per year (the same as the length of 4300 football pitches!), and the smaller box now means that we need less room to transport our products – reducing our carbon footprint, and making it easier to store our puzzles! 

We launched our online website in the final quarter of 2019 and online sales this year have boomed, with a whopping 1200% increase of sales within a year. Thankfully we had the foresight to recognise that online shopping is a wonderful way of purchasing our puzzles, and with people finding themselves under lockdown in March, our website became one of the main ways for customers to order jigsaws. 

COVID-19 made immediate impact at Gibsons and we moved to working from home almost overnight. It was a sudden change and we had to embrace technology, finding new and different ways of working together, from virtual chats, team check-ins and Zoom quizzes. We launched our #WellnessWednesday initiative to promote the benefits of puzzling to the nation, where we encouraged puzzlers to piece together their favourites every Wednesday evening to focus and calm their minds.  

We donated over 1000 puzzles to those in need, and donated all profits made from our Piecing Together Collection between March-June to the Samaritans charity We released our stunning Rainbow Heroes 500pc circular jigsaw as a way to recognise the hard work that front-line heroes have put in this year and donated an additional £2 from each puzzle sold to the Samaritans. We also supported other charities and organisations who worked tirelessly to support those in need. You can read our blog post about it here. 

As lockdown lifted, we gradually started making our way back to the office, in two different bubbles to ensure social distancing – some of us still haven’t seen our colleagues in the other bubble since before lockdown began. But being back in the office has been wonderful for our team and we have had some lovely shared lunches and antics in a safe and COVID-secure environment. 

We have been humbled that jigsaw puzzles have provided so much comfort to people throughout the pandemic. We have had overwhelmingly positive feedback from customers around the globe, discussing how sane puzzles have kept them. It has been fantastic to see how people have swapped their puzzles with their friends and family during the pandemic as they realised how much joy a puzzle can bring. Even celebrities have been in touch, from Dawn French to Mary Berry, to the English rugby team reaching out to tell us of their puzzling fun.  

With the popularity of puzzles meant some complications for us in-house, as demand for our jigsaws started to outstrip supply. To keep up with demand, we invested in a brand-new puzzle machine which cuts puzzles twice as fast as the older machines. This is a hugely complicated machine that took a team of experts many weeks to install.  

The team at Gibsons expanded, with two of the team leaving on maternity leave, and we gained some wonderful new colleagues in return. We launched some incredible new products, including our brand-new Christmas Around the World advent calendar which was featured on ITV’s This Morning and quickly sold out due to its popularity! We also launched Quirk!, hilariously funny family card game which was quickly given a seal of approval by the Good Play Guide, along with our other games Race the Rails and Card Game for Rebel Girls.


Our Rebel Girls jigsaws (500pc and 100pc) were shortlisted for the Best Sustainable Licensed Product in the Licensing Awards, while another of our games, Rockpool, got a Seal of Approval in the Imagination Gaming awards and was also highly commended in the Right Start Awards! Our Christmas Limited Edition puzzle, This Way to Santa was shortlisted in this year’s Dream Toys list, and Gibsons was shortlisted for the Investors in People award as well 

We launched our Trustpilot page earlier this year and by mid-December had over 5000 reviews, with a Trustscore of 4.8* - thank you to all our fabulous customers who have left us a review, we are so glad that you are happy with our products! During the pandemic we realised the importance of having a strong brand and a good product, and we realised that we are very lucky to already have both of those things. 

So let’s raise a glass and celebrate the end of a long, difficult but successful year. We have made it to the other end stronger than ever and we can’t wait to see what 2021 has in store for us! 

From all of us at Gibsons, we'd like to wish everyone a very Merry Christmas and a Happy New Year. We know that this Christmas is going to to be a bit different and our hearts go out to those who will be alone this festive period.


  • SUE OWEN: January 03, 2021

    Loved reading, it is lovely that a company still has that family feel. Ive done so many Gibsons jigsaws cant wait to have more to choose from.

  • Mary Walsh: January 03, 2021

    I don’t know what I would have done during 2020 if I had not had your wonderful jigsaw puzzles to do! They are all so beautiful and well-made. I did have to buy a few made by other manufacturers, but every time I did one of those I would say “You can tell it’s not Gibsons, the quality is nowhere near as good.” Not only did I enjoy doing many puzzles, but I introduced both my daughters to the joys of puzzling as well. Thank you for being a local firm that gives us such a high quality product. My loft is beginning to look like a Gibsons’ stock room, much to my husband’s annoyance! I tend to do most puzzles more than once, but also do swaps with family and friends. I retire later this year, so I shall probably work my way through them all again!

    Happy New Year to you all at Gibsons.

  • Gwyn Ogden: December 31, 2020

    I bought my 11 grandchildren and even a couple of my Sons without children Gibson puzzles this year for Christmas. As a family with our own 7 children we always remember happy satisfaction from working together and achieving the end result. As a grandma I see that as even more important to today’s children to get them off their screens and settle down to complete things with each other. Gibsons puzzles are my favourite as unlike a lot of other very nice pictures mostly you can find intricate art work without vast amounts of sea , grass or sky making the pieces uniquely identifiable. I love them . And am already receiving photos of the families progress. Thank you SO MUCH for all your continued efforts in these bizarre days of Covid-19 and God Bless your business and your staff. Mrs Gwyn Ogden Manchester UK

  • Margaret Lang: December 31, 2020

    Thank you so much for supplying the beautiful jigsaws, I have bought about 10 this year and I love them all. They help me to chill out and I have thoroughly enjoyed the variety. It has been a very difficult year so thank you all for your great service and quality and hope to buy more from you in 2021.

  • A. P. BAZELEY: December 31, 2020

    I have worked on well over a dozeon of your puzzles during Lockdown this year and fully appreciate all your hard work in keeping them coming. You do indeed have a wonderful product and great staff to achieve this!

    My very best wishes for a well earned rest over the festive period and many blessings to come in the New Year for you all.

    A. P. Bazeley.

    P.S. Your giving back section was particularly heartening.

  • Sally kellas: December 31, 2020

    During the first lock down I completed 15 1000 piece Gibson jigsaws, some i had in the loft some were new, some I exchanged with my son who is also a jigsaw puzzler. I have two new ones to look forward to. Thank you Gibson’s (my maiden name) keep going. Happy New Year to all the staff etc Sally

  • Ellen Jenkins: December 31, 2020

    What a year for jigsaws, it is lifesaver for my almost immobile husband. Thy are amazing. I do them as well but we do them separately as we have different methods!!.Super ending to November, we had our 6th jigsaw FREE at Snowdonia Nurseries just outside Llandudno.
    Thank you Gibsons.

  • Ellen Jenkins: December 31, 2020

    What a year for jigsaws, it is lifesaver for my almost immobile husband. Thy are amazing. I do them as well but we do them separately as we have different methods!!.Super ending to November, we had our 6th jigsaw FREE at Snowdonia Nurseries just outside Llandudno.
    Thank you Gibsons.

  • Margaret Hardman: December 31, 2020

    I hope you all have a peaceful Christmas and a good New Year. Thank you for all your hard work and the pleasure your puzzles give to so many.

  • C beard: December 31, 2020

    A merry Christmas to all staff and stay save see you all 2021 thanks

  • Lizzie Smosarski: December 31, 2020

    So many things I’ve missed. what amazing variety. How do I access everything?

  • John Warner: December 31, 2020

    Wishing you all a happy Christmas and a HEALTHY NEW YEAR.

    Thank you for keeping my wife sane during 2020 and she eagerly awaits the Christmas jigsaw yet to be unwrapped.

    Many regards Trevor Warner

  • Anthony Martin: December 31, 2020

    Many thanks to all the Gibsons team from Scotland. Your hard work and dedication is appreciated and we have found much solace in the superb jigsaw puzzles which mean so much in this very difficult year.

  • Denis Griffiths: December 31, 2020

    I am still awaiting replacement bag of jigsaw pieces missing piece on Liverpool Albert dock .I S my request together with 5 pieces. I purchased puzzle direct from Gibsons .
    Regards Denis Griffiths Ex108hd
    Enjoy your well earned break happy Christmas and new year

  • Sue Campbell: December 31, 2020

    Have a peaceful and healthy Christmas and 2021 all of you. We sadly are coming to the end of a puzzle which has been a joy to work at . Who knew that jigsaws could bring so much pleasure.? I’m hoping I have one in my Christmas stocking and I’m 70 years old.

  • Sue York: December 31, 2020

    I would just like to add my thanks to you all for the puzzles. I love them. I have been doing puzzles all my 83 years, in the early days, wooden ones & now your latest smaller boxed & possibly made on your new machines. Do carry on! Thank you . Have a good break.

  • Geoffrey Norman: December 31, 2020

    Until this pandemic my wife had limited interest in jigsaw puzzles but now she insists that we only buy Gibsons as they are more durable than any other on the market place also now she is that keen my dinner gets later and later. On a serious note thank you for your lovely puzzles, a happy Christmas and a very healthy New Year to you all

  • Evelyn: December 31, 2020

    I love your puzzles and I also love the way you run your company. Top marks on both counts XXXX

  • Clare Brain: December 31, 2020

    I just love your jigsaws. I am on my ninth since the start of the first lockdown. I love all Trevor Mitchells as they remind me of times gone by. I ordered a box of four one day last week and it arrived the next day. How’s that for service.

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